Alison McDowell


Founder and Marketing Director for Roadmap Strategy, Alison is a multi-disciplined marketing professional who is passionate about building brands and developing marketing strategies that connect with target audiences and deliver on business goals and objectives.

Alison is an experienced and multi-talented marketer across private, franchise, mutual and not for profit industries that include tourism, travel, accommodation, membership, events and agriculture.

Alison has a strong background in complex brand strategy, target marketing, membership strategy, stakeholder engagement, innovation and technology driven performance improvement.

Alison has earned a Masters of Commerce (Marketing) and a Graduate Certificate in Competitive Systems and Practices (LEAN). She is also a Judge for the RACV Victorian Tourism Awards, Co-Founder of Live, Love, Work Port Phillip, and a past Industry Board Member and Acting Chair for Business Without Borders for Swinburne University of Technology.